I was at the Pride Parade (and there were a lot of product placements and sponsors there!) yesterday and at the end, I asked a few of my friends if there was any particular product that really stood out in the crowd. The answer seemed unanimous – it was Virgin mobile with their clever tag-line:
“Sometimes we call. Sometimes we text. We go both ways.”
Another well executed campaign worth mentioning was Stride gum. They had a PINK party going and were being quite generous in throwing out product samples (although I’m not sure how happy city officials were about that). However, I must add that my friends and I expected the gum to last a lot longer than it did.
Marketing Commentary by .
There is so much ad-clutter in television today, yet it perturbs me why corporations continue to place their products in shows. While I agree that it helps increase brand or product awareness, product placement really does not sway consumers’ purchasing decision. Further, in most cases product placement actually ends up diluting a brand and making it appear as part of the “clutter” that consumers have gotten used to IGNORE.
How many of you have started buying groceries from Whole Foods after watching Top Chef ?
Further, given the shift we’re witnessing in popular culture today, producers of shows must be careful of how much they bury themselves in endorsements. The more ‘corporatized’ a show appears, the lesser its appeal.
Marketing Commentary by .
Jul 09
7
Well placed Macy(s)!
It appeared to be the point of origination of the fireworks.
The entire crowd seemed to be heading towards it.
Well done Macy’s! Now that’s what you call placement.
Posted in Marketing Commentary by Ujwal Arkalgud. No Comments