The music industry now seems to want to get on the Hulu bandwagon. YouTube and Universal Music recently announced that they would be launching VEVO – a site that provides consumers with “premium music video content”. Unfortunately, there are some inherent problems with this concept. I am not sure who is really interested in watching official music videos with advertising, especially when most of this content is already available on YouTube.
Not only is this another display for gutless innovation from the music industry, but its an indication of the pressure that YouTube is feeling in its attempt to monetize its video space (Credit-Suisse Analyst Spencer Wang recently estimated that YouTube would loose close to half a Billion dollars this year).
Additional reading:
http://www.betanews.com/article/YouTube-Universal-Vevo/1239398450
Marketing Commentary by .
Sep 09
8
Social Media Junkie? Canada's the place to be!
This post actually reaffirms my desire to live in Canada (for those of you who are unaware, yes, I am an immigrant and I moved here a couple years ago).
Here’s a map of certain key countries in the world and their internet advertising markets. You’ll notice that in India only 0.24% of the population has access to Broadband Internet Services! I actually imagined it might be higher today but I guess not.
For those of you interested, Canada is not actually on that map (as usual) but I recently read some IAB reports that said that internet penetration in Canada is actually over 80% – which is phenominal ! So, my conclusion: If you want to be at the cutting edge of whats happening in the social media marketing sphere, Canada’s not a bad place to be!
On a side note, I was actually very surprised to see Germany lacking in online advertising spend. Any comments?
Posted in Marketing Commentary by Ujwal Arkalgud. No Comments