GM’s new ad talks about “simple math”, claiming that since they have new 2010 models coming, they want to get rid of the current ones through a clearance. Unfortunately, GM really does not understand the basic concepts of marketing.
So whats the problem with this commercial?
Problem 1: So, you want your customers to buy your shitty cars while you make space to store newer, potentially “shittier” cars?
Problem 2: GM talks of simple math as if the consumer is an idiot and may not understand the word “clearance” otherwise.
Problem 3: Its bad enough that our tax dollars have gone towards saving GM. Now the company wants us consumers to buy old models to further help the company out. Are you kidding me?!
Grant McCracken in his recent blog talked about how GM’s CMO Lutz called consumers “Lemming-like followers of current trends”, for thinking that GM cars were uncool. Apparently GM’s on the right track to recovery…and it starts with bashing potential consumers.
If reading this makes you as angry as it makes me, blog about it. Tweet it. Put it on your status message on facebook. Its time we take charge of our (unfortunately) company!
Marketing Commentary by .
Coke seems to understand the concept of hedonic consumption much better than Pepsi does. Lets face it, none of us really believe that drinking Coke/Pepsi could possibly do us any good (its unhealthy, contains only artificial flavours, has sugar/aspartame, destroys teeth, and the list goes on…). But we do drink these soft-drinks for other purposes. My roommate recently told me about how refreshing a glass of coke feels after a day in the sun. My old landlord never got handy around the house without a can of coke in his hand.
Soft-drinks serve a very hedonic purpose. Their consumption gives us sensory pleasure – immediate gratification. Amongst the two soft drink giants, Coke seems to get it much better than Pepsi does. While Pepsi is busy redesigning their logo, Coke is out there making ads that hit the nail right on the head.
Check out these two ads and you’ll see what I’m talking about. In fact the Coke ad that’s currently running on TV (I couldn’t find it on youtube) performs the same function – again reinforcing the pleasure aspects of consuming Coke.
Coke
Pepsi
Marketing Commentary by .
Nov 09
24
#Ad – Why it won't work!
I saw a tweet this morning from April Dunford (A product marketing consultant from the tech industry…who I obviously follow) and it prompted me to write this blog post.
Net result: An unsustainable process/model. Sorry…!
Posted in Marketing Commentary by Ujwal Arkalgud. No Comments