During a breakfast meeting a couple weeks ago, my buddy Sean Howard remarked on how he was drawn into the world of digital ethnography some years ago, when he first realized how much a person could tell about him by simply looking at his Facebook profile. This is probably true for most us who today [...]
Identity is the single most critical factor governing our behaviour online.
In fact, identity is so important that we tend to consume, create and share content that allows us to build and then communicate that identity to the outside world. For example, I may identify myself as a bit of a punk, as someone who goes [...]
Social technologies have transformed the fundamental way in which organizations interact with their audiences. They have given employees a voice (whether companies like it or not!) and have become an organizations’ gateway into understanding culture[1].
Additionally, Social technologies have also empowered audiences, who today are highly knowledgeable, have a strong voice, and are impervious to traditional [...]
McDonald’s seems to be trying to re-position itself. We can already begin to see changes in the menu (the addition of healthier items) and ads featuring what could only be imagined as cultured, urban, hip women getting together to eat a healthy meal at the restaurant.
But it won’t work.
Okay, I concede that they might end [...]
Our usage of social networks has evolved in the past couple years.
Aside from making use of social networks such as Facebook to keep in touch with friends and stay on top of events, users are increasingly becoming involved in “interest-driven networks” – networks who’s members are brought together due to a common interest or passion. [...]
Apologies for not blogging in the past fortnight. I must admit, I’ve been a little pre occupied with things. But I’m back. Heading to NXNEi on wednesday for my panel with Gordan Savicic, Kate Raynes-Goldie and Steven James May called “Web 2.0 Suicide“.
Also talking about “why a less private, open, social internet will save the [...]
Cyberpunk who?
The term ‘cyberpunk’ was born quite a while ago and came to be primarily used to describe computer geeks who were (and still are) typically characterized by a distrust in government, a libertarian attitude and a belief that the internet and information must remain open and free (amongst other things).
Cyberpunks rose to cultural prominence in [...]
There’s a revolution brewing in the digital world today. Most of us know it in the back of our minds, but we choose to ignore it. Some of us choose to blog about it.
First, some background information. In case you haven’t already heard, Facebook’s got “Presence” [physical objects, when attached with RFID tags, can be [...]
I recently finished reading the Cluetrain Manifesto and I wanted to share a quote from the book.
“Positioning is about discovering who you, as a business, are — discovering your identity, not inventing a new one willy-nilly. Positioning could help a company become what it is, not something it’s not (no matter how [...]
Market conversations are where the action is. As marketers, we’re always trying to listen to these conversations and trying to find ways to participate in them. Twitter allows marketers and brands to become a part of these market conversations. The reason why Twitter succeeds in doing so is that it forces brands to participate in [...]