A digital revolution is brewing (part 2)

Just wanted to post a quick follow up to my last post on the “social-ization” of physical objects and offline relationships. Here’s a superb presentation put together by the guys from espresso that summarizes the digital revolution within the music industry.

Note how Madonna’s completely singing a different tune today. I mean, this is the same Madonna that infused peer-to-peer networks with dummy versions of her songs that had a recording of her saying “Fuck you” to downloaders! Yet, here she is today acknowledging that “the paradigm in the music business has shifted”.

At the end of the day, the digital revolution is taking place whether people like it or not. It’s up to us to decide if we want to remain relevant and alive, or simply die.

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